HealthKart Expands Retail Presence: 250 Stores Across 111 Cities in India, ETHealthworld
Mumbai: HealthKart has expanded its offline retail network to more than 250 stores across 111 cities, as the nutrition and wellness retailer strengthens its omnichannel presence in India.
The company said the milestone builds on its retail expansion that began with its first store in Punjabi Bagh, Delhi, in 2013. Over the past decade, it has expanded its physical store network alongside its digital platforms.
According to the company, the retail network spans metro cities, Tier I and Tier II markets, and emerging fitness hubs across the country, with North and South India contributing significantly to expansion.
Commenting on the milestone, Manish Mangotra, senior vice president – Offline, Bright Lifecare, said the company continues to invest in physical retail alongside digital channels, with stores enabling consumers to access authentic products and expert guidance.
HealthKart said its stores are designed to address consumer concerns around counterfeit products, product selection and first-time supplement purchases by offering in-store product discovery and consultations with trained store staff.
The company said the majority of its offline customers are in the 18–34 age group, while male consumers account for around 90 per cent of store footfall. It also reported increasing participation from women purchasing nutrition and wellness products.
Protein supplements, vitamins, minerals and health supplements (VMHS), pre-workout and intra-workout nutrition products were among the top-selling categories across stores. Brands within the company’s portfolio, including MuscleBlaze, Ronnie Coleman Signature Series, HK Vitals, TrueBasics and Gritzo, continue to account for a significant share of purchases.
According to HealthKart, consumer demand has expanded beyond muscle-building products to include nutrition solutions for weight management, sports performance, general wellness and active ageing.
The company said its offline network also supports customer acquisition by bringing new consumers into its broader omnichannel ecosystem as it continues to expand its retail presence across the country.
